GRILLER® the healthier option has been established on the wealth of knowledge and vast experience of its originators. The people behind the brand have been in the fast food industry for decades, having built a reputation for the provision of high-quality products and attractive outlets. As key players in the expansion and development of a well- known chicken chain since 1995, we gained invaluable insight into the business and its growing needs. By May 2002 we had noticed a change in consumer demands and trends towards healthier choices. Whilst retaining all the flavor and taste expected of fried chicken, the objective was to produce a non- fried alternative. With this as our goal, we had the vision to set up a new fast food outlet with unprecedented products. We set about exploring the possibility of providing chicken with all the taste of a fried product, but with a new and innovative cooking procedure, eliminating the element of frying.